To generate higher levels of visitation, visitor expenditures, and guest satisfaction, Haywood County must have as its strategic aspiration to become more relevant to more people. In many ways, the county is experiencing a transition from a destination experience rooted in the 20th century to one grounded firmly in the 21st . That means it must rigorously evaluate both its marketing approach and its visitor experience. This report identifies and recommends 14 strategies for the county to pursue in order to become more competitive as a destination.

Haywood County Strategic Plan