Brand Guidelines

We are excited to unveil our new brand, Visit Haywood, the result of over a year of dedicated effort and collaboration! This initiative involved engaging with more than 1,000 past and potential visitors to ensure that Haywood County truly shines in today’s competitive landscape. Partnering with the talented team at DCI (Destinations Counsellors International), we’ve crafted a brand that reflects the unique charm and beauty of our region. DCI will continue to support us as our Advertising Agency of Record, helping us elevate our brand and connect with travelers in new and meaningful ways. Below, you can find our brand guidelines, which will help you share and promote Visit Haywood as we embark on this exciting journey together!

BRAND VOICE

Down-to-Earth | Welcoming & Neighborly | Uplifting | Sincere | Informal & Relaxed

BRAND PERSONALITY

Haywood County’s brand personality embodies…

  • A Charming Mountain Spirit
  • A Sense Of Adventure
  • A Refuge Of Tranquility
  • A Cascade Of Wonder
Visit Haywood BRAND GUIDELINESDownload

VISIT HAYWOOD LOGO

Visit Haywood Logo BLUEDownload
Visit Haywood Logo WhiteDownload

TOWN LOGOS

VH Canton-Logo BlueDownload
VH Canton-Logo WhiteDownload
VH Clyde-Logo BlueDownload
VH Clyde-Logo WhiteDownload
VH LJ-Logo BlueDownload
VH LJ-Logo WhiteDownload
VH Maggie-Logo BlueDownload
VH Maggie-Logo WhiteDownload
VH Waynes-Logo BlueDownload
VH Waynes-Logo WhiteDownload

Brand Summit

On September 24, 2024, we hosted a Brand Summit to recap the branding research process and unveil the new Visit Haywood brand to our stakeholders and community partners. Insights gathered during the research and discovery process were used to inform the branding and Destination Master Plan concurrently. For additional research insights, check out the Destination Master Plan.

Haywood County Brand Summit FinalDownload