Tourism Promotion Grant – Advertising & Events

Funds may be allocated for advertising that encourages visitors to explore Haywood County and stay overnight in local lodging accommodations. Advertising efforts may encompass a variety of platforms and strategies to effectively reach target audiences and highlight the unique offerings of the area. Examples of advertising include, but are not limited to:

• Marketing Campaigns: Use multiple channels to target your audience effectively.

• Promotional Materials: Create brochures, websites, and other informational resources for visitors.

• Paid Advertising: Targeted online campaigns, print ads, and media buys that aim to attract visitors from outside a 50-mile radius.

• Digital Storytelling: Develop an engaging digital content campaign highlighting the attraction, event, etc. that attracts overnight visitation.


Grant Timeline

Review the Tourism Promotion – Advertising & Events grant application timeline here.



Grant Documents

Application Documents

Tourism Promotion Grant Guidelines

Tourism Promotion Grant Application Checklist & Instructions

Tourism Promotion Grant Application – the grant application period has closed for FY 26-27, stay tuned for information about future grant opportunities

Budget Template (Excel will automatically download) Budget Template (PDF)

Marketing Plan Template (Excel will automatically download) Marketing Plan Template (PDF)

Tourism Promotion Score Sheet


Reimbursement Documents

Tourism Promotion Grant Reimbursement Checklist & Instructions

Final Evaluation & Reimbursement Request Form

Funding Reimbursement Worksheet (will automatically download)

Recognition Verification Requirements

Attendance Data Collection


Other Documents

Grant Extension Request Form