Tourism Promotion Grant – Advertising & Events

Funds may be allocated for advertising that encourages visitors to explore Haywood County and stay overnight in local lodging accommodations. Advertising efforts may encompass a variety of platforms and strategies to effectively reach target audiences and highlight the unique offerings of the area. Examples of advertising include, but are not limited to:

• Marketing Campaigns: Use multiple channels to target your audience effectively.

• Promotional Materials: Create brochures, websites, and other informational resources for visitors.

• Paid Advertising: Targeted online campaigns, print ads, and media buys that aim to attract visitors from outside a 50-mile radius.

• Digital Storytelling: Develop an engaging digital content campaign highlighting the attraction, event, etc. that attracts overnight visitation.


Grant Timeline

Review the Tourism Promotion – Advertising & Events grant application timeline here.


Grant Coaching Session

NEW: The HCTDA will be hosting individual Grant Coaching Sessions this year instead of group workshops. Coaching sessions will be scheduled for January 9th and 14th, and February 12th. To sign up for a Grant Coaching Session, fill out the form here. Sessions will be scheduled on a first come, first serve basis and will be limited to 30 minutes.


Grant Documents

FY 26-27 Application Documents

Tourism Promotion Grant Guidelines

Tourism Promotion Grant Application Checklist & Instructions

Tourism Promotion Grant Application

Budget Template (Excel will automatically download) Budget Template (PDF)

Marketing Plan Template (Excel will automatically download) Marketing Plan Template (PDF)

Tourism Promotion Score Sheet


FY 25-26 Reimbursement Documents

Tourism Promotion Grant Reimbursement Checklist & Instructions

Final Evaluation & Reimbursement Request Form

Funding Reimbursement Worksheet (will automatically download)

Recognition Verification Requirements


Other Documents

Attendance Estimate

Grant Extension Request Form