Tourism Promotion Grant – Market Research | Haywood County Tourism Development Authority

The Tourism Promotion Grant Program is designed to enhance tourism through innovative promotion and development of tourism-related events, activities, and experiences. There are three categories of grant funding: 1. Advertising, 2. Events, 3. Market Research.

The information on this page covers the Market Research Grant program, covering topics such as:

• Insights Gathering: Conduct research to understand market trends, visitor preferences, effective promotional strategies, and economic impact. This applies to one-time research and data tool membership for up to one year. The applicant must provide HCTDA access to the research and studies.

• Master Plans: Develop long-term strategic plans that guide tourism development and destination management. This applies to downtown or district revitalization plans, heritage or trail system master planning, recreation master planning, etc. The applicant must provide the research and final documents with HCTDA.

• Feasibility Studies: Conduct research to assess the viability of proposed tourism projects, events, or capital improvements. This applies to outdoor recreation infrastructure planning, cultural site activation studies, lodging demand analysis, and event venue feasibility.

Grant Timeline

Review the Tourism Promotion – Market Research grant application timeline here.

Grant Coaching Session

NEW: The HCTDA will be hosting individual Grant Coaching Sessions this year instead of group workshops. Coaching sessions will be scheduled for January 9th and 14th, and February 12th. To sign up for a Grant Coaching Session, fill out the form here. Sessions will be scheduled on a first come, first serve basis and will be limited to 30 minutes.